Beyond Petrochemicals is a fiscally sponsored project of the Resources Legacy Fund (RLF), launched in September 2022 by Bloomberg Philanthropies after seeing unprecedented growth in the petrochemical industry, which contributes to climate change and its detrimental impact on the health of the communities.

Drawing on the success of Bloomberg’s Beyond Coal and Beyond Carbon campaigns, Beyond Petrochemicals is turbocharging existing efforts led by frontline communities to block the expansion of more than 120 proposed petrochemical projects concentrated in three target geographies – Louisiana, Texas, and the Ohio River Valley. Beyond Petrochemicals is also working to establish stricter rules for existing petrochemical plants to safeguard the health of American communities.

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Creative Director: Linda Lu
Art Director: Coral Valdez
Production Designer: Robbie Santos
Copywriter: Elizabeth Lee

Brand toolkit and brand identity assets:

• logo design

• brand typography

• brand colors

• brand imagery

• brand stationary

• social media assets

• brand messaging and tone of voice