Wayfinder
For many entrepreneurs, the choices they make as the economy reopens will make-or-make their businesses. In the age of the pandemic, where can small business owners and entrepreneurs turn to receive free, expert advice for running their businesses as well as the best finance options to suit their needs?
Art direction
and design.
Delivered through the London Business Hub, and in partnership with the boroughs of Lambeth, Southwark, and Wandsworth, the Mayor of London has created the Wayfinder — a service dedicated to solving this problem.
The Wayfinder is free to use and is designed to help individuals navigate funding opportunities from hundreds of expert providers, receive professional support, and to offer invaluable resources to help them achieve their goals. Small business owners in the boroughs of Lambeth, Southwark, and Wandsworth can sign up to use the Wayfinder.
businesshub.london/schemes/wayfinder/
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Art Director: Coral Valdez
Production Designer: Matthew Weldon, Rachel Hwang
Copywriter: Elizabeth Lee
Develop a campaign for local advertising
Offer naming options for the initiative
Brand toolkit
Brand campaign
Brand positioning
Tone of voice
Our creative approach is to speak in a peer-to-peer manner, from one business owner to another, and designed to inspire other businesses to try The Wayfinder and point them to the London Business Hub.
Growing: Use language and examples of business owners who are in the “growing” phase of their journey.
Solving: Use language and examples of business owners who are in the “solving” specific problems for their business.
Planning and Starting: Use language and examples of business owners who are “planning and starting” to launch their business.
